Wright Book Associates

19 Dec

Creating a Seasonal Marketing Campaign (e.g., Holiday Promotions)

January 7, 2026
By Leena Watson

Book sales are rarely flat across the year. Reader behaviour shifts with seasons, holidays, and cultural moments, and authors who under...

18 Dec

Blog

How to Leverage Book Awards and Contests for Credibility

January 7, 2026
By Leena Watson

For many authors, awards feel like something that happens after success, not something that helps create it. In reality, awards and con...

17 Dec

Blog

Using Webinars and Live Streams to Engage Readers Pre-Release

January 7, 2026
By Leena Watson

Launching a book is no longer a single-day event. Readers want to feel involved before release day, not just marketed to afterwards. Th...

16 Dec

Blog

Crafting an Author Media Kit for Podcasts and Interviews

January 7, 2026
By Leena Watson

When opportunities start appearing, podcast invitations, interview requests, panel discussions, guest articles, authors often realise t...

15 Dec

Blog

Podcasting for Authors: Why and How to Start

January 7, 2026
By Leena Watson

In recent years, authors have realised that visibility does not begin and end with publishing a book. Readers want connection. They wan...

12 Dec

Blog

How to Maintain Consistency in a Multi-Author Book Series

January 7, 2026
By Leena Watson

Managing a collaborative book series can be incredibly rewarding, but it can also become chaotic if structure is missing. When multiple...

11 Dec

Blog

The Significance of Fonts and Typography in Book Design

December 23, 2025
By Leena Watson

Typography is one of the most overlooked elements in publishing, yet it quietly shapes how readers experience a book long before they r...

10 Dec

Blog

Using A/B Testing in Book Marketing to Refine Your Message

December 23, 2025
By Leena Watson

Marketing a book has never been more competitive than it is today. Thousands of new titles are released every single day, all competing...

09 Dec

Blog

Crafting a Compelling Book Blurb That Sells

December 23, 2025
By Leena Watson

Few parts of publishing cause as much stress as the blurb. You can spend months writing a book, polishing every chapter, refining every...

08 Dec

Blog

International Rights: Translating Your Book and Reaching a Global Audience

December 23, 2025
By Leena Watson

At some point, many authors start to wonder what happens beyond their home market. You publish a book, it finds its readers, and then t...

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